From Product Promise to Consumer Evidence
Designing a 12-week home-use study to measure visible change and support credible cosmetic claims
CHALLENGE
A haircare company needed consumer evidence to assess how participants experienced a scalp-care system over time. The research examined perceived changes in hair density and fullness, shedding, and the appearance and condition of the hair and scalp, alongside photographic documentation of visible scalp coverage.
The brand needed findings it could use to assess potential cosmetic claims and communicate what consumers could reasonably expect.
OUR WORK
Kulima designed and is managing a 12-week home-use study with 10 participants. We recruited and screened participants, obtained their consent, and documented their starting hair and scalp concerns. Participants received instructions for taking consistent photos and complete weekly check-ins about product use. Surveys at the beginning, midpoint, and end of the study track what they notice, while individual conversations and guided group sessions explore their experiences in more depth. The founder will receive reports throughout the process, including a final report with cosmetic claim recommendations.
PROGRESS TO DATE
Kulima established a 12-week research system with defined endpoints, consistent photography instructions, structured surveys, and weekly use tracking. The study is underway. Findings will inform recommendations about potential cosmetic claims, expected results, and areas requiring further evaluation.
Kulima Engagement
Consumer research design and study management, from recruitment and protocol development through participant coordination, analysis, and reporting.
